Multinational Retail Chains & the China Opportunity |
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Abstract:
However, like their peers in other industries, MNC retail chains that have entered the market or are planning to enter the market have had to face a number of challenges, some of which are peculiar to the Chinese market. Cracking the market requires capabilities and commitments that go beyond a simple adaptation of business strategy to suit an international market.
Issues:» Analyze China's retail market, identify the opportunities and challenges, and explore ways in which multinational retail chains can take advantage of the opportunities while mitigating the risks of operating in the market Contents:
Keywords:Strategy, Emerging markets, Globalization, Competition, Entry strategy, Expansion strategy, Localization strategy, Retail, China, Carrefour, Tesco, Wal-Mart Multinational Retail Chains & the China Opportunity - Next Page>> |
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